It's starting. Have you seen the infamous Hillary 1984 spot, the mash-up of Apple's iconic commercial and the Obama/Hillary Democratic primary? Watch it here:
It's very clever, fun to watch. Yada yada. But it's really a precursor to something very serious to all of you who invest $$ in buying ad time. Depending on where you advertise, that space is about to get more expensive. With the primaries getting early, and the presidency on the line, the advertising dollars are going to flow.
That means less inventory for you. And higher prices. Decide early, if you can, and lock in your media plans as early as possible. Or you may just be watching another political campaign ad during the spot you wanted for your products.
Couldn't have said it better myself! This political season is shaping up to be one of the longest and most expensive in history, one that will surely drive up the cost of advertising for everyone else, or as you said, just take up all the prime spots.
ReplyDeleteSo if you like politics, sit back and get ready for a really good show. Not so fond of politics? You better find a hobby that will keep you far away from your t.v., the Internet and any form of print communciations.
Thanks for the posting, Tobin!