Powerful Social Marketing Message

The company I work for does a lot of social marketing, and I think we're pretty good at it. Done properly, social marketing uses the best practices of marketing to issues. In many cases, however, you can go well beyond traditional marketing, because building the "brand" isn't as important in most cases as raising awareness of the issue.

Here's a great campaign for the Traffic Police in Mumbai, India that uses a special invisible red ink that is only activated when it gets wet. Wow.

Found at Houtlust