Here's another great piece of creative, developed when someone thought really far outside the proverbial box... Blank pieces of paper were hung in Vancouver. As bugs met their demise on the sticky sections, their bodies made the Orkin logo appear... How cool is that???


The agency that gets the credit is Rethink Communications, in Canada. Apparently, they are well named...

What a great idea. So often the message is lost in overly clever campaigns, but this one is brilliant in every way.
ReplyDeleteBy the way, thanks for visiting my blog at MarketingBlurb and introducing me to your blog. I'm really enjoying reading your posts!