Mini-Creative is Maxi-Idea

I can almost see the creative brief that was written for this one. "We want to demonstrate the fact that the Mini, despite it's small size, is actually rather roomy on the inside."

What I can't imagine is personally making the leap to come up with this rather brilliant creative from a subway stop in Zurich, Switzerland.There's a growing trend toward "invasive advertising." The thinking, I guess, is that agencies should spend more time finding ads that can't be Tivo'd. That leads to a lot of junk. But everyone once in a while, it leads to a lot of creativity, like this. Nicely done. Credit to Hemmy.net for the find.