Thursday, December 27, 2007

Why GPS will change advertising

GPS units are becoming cheaper and cheaper, which means more than saving a hundred bucks on a Christmas present. Since GPS units are essentially just receivers that can do math (to triangulate your position, basically), when the chips' cost falls that's a big share of the cost of the unit.

But what happens when the chips move out of the GPS units and into cell phones (obvious applications), cameras (Flickr geo-tagged pics), and of course advertising. Business Week points out that a company named is putting GPS-enabled ads on the sides of London buses. This lets them serve ads based on where they are.

Look for 2008 to be the year that we started to see GPS technology really change our lives as it moves out of the car and into a lot of unusual places. The marketing implications are huge.

Sunday, December 23, 2007

Make the logo bigger!

If you've ever worked in an advertising agency or worked with an advertising agency, I'm sure you'll enjoy it. (As long as you can laugh a bit at yourself.)

Full credit to World Wide Wadio for the creativity. I mean, the writing is good, but the effort to assemble a choir to sing it and to find that footage... That makes it priceless.

Agency/client relationships always have a natural tension to them, but the good relationships can make magic. Here's to a great Christmas season and a coming year filled with discussions about strategy, not logos. Ho ho ho...

Sunday, December 9, 2007

Sweet & Sour Marketing

I had Chinese food for dinner last night. (It was pretty tasty--thanks for asking.)

And then I opened my fortune cookie. This is exactly what it said:

How disappointing! I mean, fortune cookies don't drive my life or anything, but they are the classic end to a nice meal eaten out of a paperboard box with metal handles. They are sometimes brilliantly clever. Sometimes poignant. Sometimes hysterical (particularly if you add the words "in bed" to the end of their phrases).

But what the hell was this? "Did you enjoy your meal? Get one to go!" Whose bright idea was this? That's not marketing. That's just dumb.

I don't know who made this fortune cookie (but Wonton Foods in Brooklyn is the world's largest maker of them, so I link to them in the hopes that they can ensure this kind of nonsense stops).

Now, get back to giving me my lucky lottery numbers and funny expressions like, "The world looks better from a new position (in bed)."