I love great marketing, particularly when it’s someone who does something both new and elegant and creates an attention grabbing campaign. The marketing idea behind this is brilliant. Amnesty International must have considered (rightly, I suspect) that people would care more about things happening around the world if they could imagine them happening where they live.
The marketers then had a brilliant production idea. Make the billboards transparent, other than the central image. By doing that simple thing, it would look like the activity was happening right on the street in that neighborhood. Genius. Take a look at this campaign, called “It’s not happening here, but it is happening.”
I originally put this post on my company blog, at Brogan.com.