Monday, August 27, 2007

Michael Vick's Apology, Crisis PR and the Analysts

Michael Vick apologized today for his role in the dogfighting scandal. In a press conference, he stood up, without notes, and accepted responsibility. Does it make it right? Of course not. But it's been a while since we've heard a complete apology from a public figure who has been busted. Take a look:

PR experts were saying he's toast (and maybe he is), but going up there, without notes and just talking for a few minutes was the best possible thing he could do.

Lots of people think crisis PR people can get you out of a jam. They can't get you out of this. When you've done wrong, and as wrong as he has, this was the best possible thing he could've done in the hopes of salvaging his career in a year or so.

My two cents. What are yours?