Life is Marketing

A blog dedicated to discussing the best in marketing. Oh, and the worst. Which is often much more fun to discuss. After all, it seems to me that all of life is marketing. From Jim Tobin, partner at Brogan & Partners.

Sunday, June 9, 2013

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Jim Tobin

Posted by ~Jim Tobin at 3:28 AM  

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Some of My Favorite Marketing and Advertising Books

  • The Origin of Brands: Al & Laura Reis
  • The Tipping Point: Malcolm Gladwell
  • Ogilvy on Advertising: David Ogilvy
  • 22 Immutable Laws of Branding: Al & Laura Ries
  • 22 Immutable Laws of Marketing: Al Ries & Jack Trout
  • Secret Formulas of the Wizard of Ads: Roy H. Williams
  • Integrated Marketing Communications: Robert Lauterborn

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Other Blogs I Like

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