Thursday, October 18, 2007

The Power of a Brand, Demonstrated

People get confused as to what a "brand" is. It's not a logo, not a color scheme, not your CEO, not any ad campaign you've done or will do. A brand is totality of all the thoughts and feelings people associate with your product, your company, or even you.

A brand can be articulated any number of ways. This video is a funny example showing just how different Microsoft's brand is from Apple's brand. It's demonstrated based on design changes that are oh so accurate, but I think it also shows the dramatic difference in how MS and Apple approach the world.

What would happen if Microsoft redesigned the iPod packaging? Here's the answer. Enjoy.