Tuesday, February 5, 2008

You Can Tell This Commercial Was Done In Europe

I think parts of this commercial would've had a tough time getting by the American TV censors, but maybe that's what makes it funny.

As a marketer, though, it makes me think several things:

1) Amstel understands men and, in Europe (where they sell Amstel AND Amstel Light), they're using that in a clever way to sell beer.
2) There are so many groups that it's not ok to make fun of anymore. But men? Go right ahead. Nobody seems to mind when we're made to look like chuckle-heads... Maybe because deep down, we know we really are.

Enjoy this Amstel commercial, celebrating women who understand men, despite the fact that we don't deserve it.

Now, if they would just sell Amstel in this country...