Just came across this great video of an in-mall marketing campaign that Oreo ran. Take a look:
I'm not a big fan of a lot of the "interruption advertising" schemes people try, but this one is beautiful. Here's why:
- It's subtle;
- It's absolutely 100% on brand;
- When you see it, you feel like you discovered something and want to share it, just like I'm sharing this video with you.
- It's only one of many things Oreo marketing is doing.