Monday, July 28, 2008

Oreo Dips into Mall Marketing

Just came across this great video of an in-mall marketing campaign that Oreo ran. Take a look:

I'm not a big fan of a lot of the "interruption advertising" schemes people try, but this one is beautiful. Here's why:

  • It's subtle;
  • It's absolutely 100% on brand;
  • When you see it, you feel like you discovered something and want to share it, just like I'm sharing this video with you.
  • It's only one of many things Oreo marketing is doing.
Very nicely done. I want some Oreos.