In-store advertising is particularly popular in an era of DVRs. After all, what better time to reach someone than during the buying process?
Here are two examples of very creative advertising campaigns done in supermarkets. One is for feeding the hungry, the other for Western Union.
Now, how are you NOT going to donate a can of beans or two after you see those images?
I'm not sure who wires money anymore... perhaps this is still the popular way to transfer funds in developing nations. But it's a very effective ad positioning for those folks nevertheless.
Hat tip to Dark Roasted Blend, and Catherine S., for the head's up on these ads.