Guerilla Marketing And Great Targeting Combined

Yesterday's post on guerilla marketing left some folks wanting some more. I've long believed that the more you know about your target audience and how they live their lives, the better your marketing campaigns are going to be.

I don't know anything about this campaign other than the pictures, but I'm assuming the folks at this Chilean beer company did their homework and found that their targets had a high propensity to ride the bus. If so, what a great idea.Makes me thirsty...

Jim Tobin
Life Is Marketing