Sunday, July 1, 2007

"Thank you, come again!" 7-Eleven and Simpsons are a great match

I'm amazed by 7-Eleven's recent moves to turn about a dozen of their stores into Kwik-E-Marts. They're going to even sell Simpson's related-products, like Krusty-Os, and Squishees and Buzz Cola. They've decorated the outsides of the stores to make them look just like Kwik-E-Marts as part of a promotion for the upcoming Simpsons Movie.The amazing part is not that someone thought of the tie-in. That's a no brainer in this case.

  • What's amazing is that they're laughing at themselves.
  • What's amazing is that they're willing to cover up their brand temporarily.
  • What's amazing is the fact that Apu is a stereotype didn't stop them from doing it.
After decades of carefully packaging messages, the companies that are going to thrive in a Web 2.0 world are the ones that can be real. 7-Eleven is going to get a lot of benefit from this promotion. It's a great way to increase the value of the brand, don't you think?

Jim Tobin
Life is Marketing