I'm amazed by 7-Eleven's recent moves to turn about a dozen of their stores into Kwik-E-Marts. They're going to even sell Simpson's related-products, like Krusty-Os, and Squishees and Buzz Cola. They've decorated the outsides of the stores to make them look just like Kwik-E-Marts as part of a promotion for the upcoming Simpsons Movie.The amazing part is not that someone thought of the tie-in. That's a no brainer in this case.
- What's amazing is that they're laughing at themselves.
- What's amazing is that they're willing to cover up their brand temporarily.
- What's amazing is the fact that Apu is a stereotype didn't stop them from doing it.
Life is Marketing