Wednesday, September 26, 2007

TV "Events" Are Compelling Media Buying Opportunities

Cross-published on Brogan Blog

I think I watched about 1 hour of TV over the last 3 months. There was nothing on. I've got stuff to do. I didn't really miss it. Heroes

But then Monday: Wham! TV was back, and it wasn't playing around. How I Met Your Mother, Heroes, the new weird show Chuck. Tuesday with Two and Half Men. All of sudden TV was back. And I watched some Monday and <<gasp>> even a bit more on Tuesday. (Completely coincidentally, someone in my office just said to someone else: "Isn't tomorrow the Office premiere? Boom. Done. I'm there.")

There's been lots written about fragmentation of TV channels, the proliferation of DVRs like Tivo, the rise of alternative entertainment choices (online, gaming, etc.) and much of it is true. But let's remember that TV can still be an event that brings people together.

These events are advertising opportunities, and they are getting more valuable. Think season premieres, season finales, award shows, big sporting events... We've bought the Oscars for clients and been very happy with it. TV has problems, but to reach the world quickly, there are still opportunities.

What do you think? Leave a quick comment.