Thursday, November 29, 2007

Airline Safety Video Enhances Brand Experience

Like Southwest Airlines, Virgin Atlantic has worked hard to brand their unique flying experience. Not in terms of logos and stuff, but the actual experience.

Now, thanks to the Experience Curve blog, we have a look at their airplane safety video. It's not amazing (they have a job to do), but it's very cleverly and subtly different and Virgin branded.

Just goes to show, branding limitations are often not all that limiting...

Thanks to Ignite Lisa for pointing it out to me.