Friday, November 2, 2007

Can't Fight Tivo? Use it...

Let's say that you're a local car dealer in Utah and you fear that everyone is using Tivo to skip over your TV ads. You can fight it, whine about, move your TV budget elsewhere, or get clever.

Tony Divino Toyota decided to place two 15-second "bookends", spots that run at the beginning and end of a commercial break. Check them out. (There are two sets below, each of which would ordinarily be split by other commercials. )

Pretty clever. Can't do it forever, but it will likely get good buzz for them for a couple of months.