Tuesday, March 20, 2007

But Wait, There's More...


There is more. More direct response TV time being sold than prior years. In fact, it's one of the hottest growing segments of TV buying, according an article in AdAge. It's hotter than the Flowbee with free shipping and three easy payments.

Why, partly because big money folks like P&G are turning their vast dollars to it, thereby driving up the cost. And partly because, strange as it seems, this stuff works. You can sell a ton of Ronco products, or ear lifts, or digi-draws if you do it right.

The question becomes, with DRTV costs rising 7% in an otherwise flat market, when does the market tip out of balance, and when does it stop working. The contour pillow is already pulling out of the game. Let's hope we never lose the Flowbee. For goodness sake, not the Flowbee...