Wednesday, March 14, 2007

Will it Blend?

I was reading a great article today about the best way to do viral video. In it, they mention a series of videos done by a company I had never heard of, called Blendtec. The video series is called "Will it Blend," and it's one of the most popular on YouTube. You can watch it here.

What I love about these videos is that they fit the rules of the medium they are on: YouTube. They're quirky. Sort of dumb. Low budget. But what I love more about them is that I bet they sell a ton of blenders. I've shown these videos to two people. Both said the same thing: "I bet those blenders make a great margarita."

Target audience for blenders: I'm thinking 18-30 year olds buy the most of these things. And I'm betting dollars to doughnuts that most of them are like me and never heard of Blendtec before someone sent them a link to these videos.

That's good marketing. Excellent work by Blendtec. I have no doubt that someone along the way told them "Will it Blend" was stupid. It, like, so was not...