Monday, March 26, 2007

Nothing to Sneeze At

Copying off the buzz that M&Ms candy got for their customized M&M site, the folks at Kleenex are now getting in on the action. According to the Seattle Post-Intelligencer (say that 3 times fast), you can now order customized Kleenex boxes for your wedding, or with pictures of the grandkids, whatever you want (within reason).

This sort of personalization is great. At this point, it's unique enough to give a competitive advantage, and it builds brand loyalty.

Don't tell me that your industry is too boring for this kind of innovation. If they can do something breakthrough with tissue marketing, you can do it for your stuff, too...