Tuesday, March 27, 2007

You Offended the Mormons?

"I'm offended."

That used to be something you rarely heard. Now, it's a constant refrain. A coffee shop in Utah has offended the Mormon church with a t-shirt that shows an angel with coffee being poured down its turned.

The best ad in the Super Bowl in my opinion was Kevin Federline for Nationwide. Kevin ended up working at a burger joint in the life comes at you fast series. Classic stuff.

Of course, it offended the National Restaurant Association. Huh? Are you seriously offended by that? If so, you've lost touch with reality. More likely, the Restaurant folks just realized how much press they could get off this. The lesson for marketers: At this point, watch out who you offend, unless you don't mind the added press.