Wednesday, March 28, 2007

That Politician Stole My Ad Space!

It's starting. Have you seen the infamous Hillary 1984 spot, the mash-up of Apple's iconic commercial and the Obama/Hillary Democratic primary? Watch it here:

It's very clever, fun to watch. Yada yada. But it's really a precursor to something very serious to all of you who invest $$ in buying ad time. Depending on where you advertise, that space is about to get more expensive. With the primaries getting early, and the presidency on the line, the advertising dollars are going to flow.

That means less inventory for you. And higher prices. Decide early, if you can, and lock in your media plans as early as possible. Or you may just be watching another political campaign ad during the spot you wanted for your products.