Tuesday, April 17, 2007

Clever Doesn't Always Equal Smart

So you own a bank in Turkey and you want to get your billboard noticed. How about putting a fake cop car under the billboard? That will surely get it noticed...

When you get to the fine print on the billboard (which you can now conveniently read because you slowed down), you realize that the payoff is: "Pay your traffic tickets on time without waiting in line."

Ok, that's clever. But it's a questionable strategy when the first thing each person thinks about your company is: "Oh, those asses..."

Props to Coolhunter for sniffing this out.