Not high dollar, but creative, because they thought about what is impacting their customer's buying decisions and helped them along with it. They went from a store to a fashion partner, for about $39.99 and a couple rolls of film. Nice work.
A blog dedicated to discussing the best in marketing. Oh, and the worst. Which is often much more fun to discuss. After all, it seems to me that all of life is marketing. From Jim Tobin, partner at Brogan & Partners.