Scary-Good Marketing

What a great idea for promoting a creepy-spooky video game. Hand out disposal cameras with ghosted images already exposed on the film! Great stuff.

clipped from adverlab.blogspot.com Game Promo Uses Camera, "Ghosted" Film It's one of those campaigns I wish I'd thought of first: a promo for a PlayStation 2 game "Forbidden Siren 2" last year in Germany during a game con. They have created branded snapshot cameras loaded with ghosts on a pre-exposed film that appeared on the printed pictures given away to visitors. More pictures at I Believe in Advertising (and so do I).