Friday, April 13, 2007

Scary-Good Marketing

What a great idea for promoting a creepy-spooky video game. Hand out disposal cameras with ghosted images already exposed on the film! Great stuff.

Game Promo Uses Camera, "Ghosted" Film

It's one of those campaigns I wish I'd thought of first: a promo for a PlayStation 2 game "Forbidden Siren 2" last year in Germany during a game con. They have created branded snapshot cameras loaded with ghosts on a pre-exposed film that appeared on the printed pictures given away to visitors. More pictures at I Believe in Advertising (and so do I).

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