Monday, April 16, 2007

Keep Spinning Until The Idea Comes

What a fabulous idea for casino marketing. For a casino that is located (I believe) in Europe, came this great piece of out-of-home advertising:

What I really like about this is that the agency didn't just think of the standard tactics and choose among them. They invented a whole new tactic. I can imagine the fun of picking a number (or red/black, or even/odd) to guess for your luggage.

Great idea. Courtesy of disruption, which is written in some foreign tongue...