Thursday, May 31, 2007

10 Reasons PR Relationships Don't Work

Guy Kawasaki has a great post on his blog called The Top Ten Reasons Why PR Doesn't Work. Here are the top ten, but read the post to really understand them...

  1. The client doesn’t understand the publicity process.

  2. The scope of work is not detailed and agreed upon by both parties.

  3. The client has not been properly trained on how to communicate with the media.

  4. The client and the PR person or firm are not a good match.

  5. The client has not gotten results quickly enough and ends the relationship too soon.

  6. PR people don’t explain the kind of publicity placements a client will most likely receive.

  7. Clients don’t realize that what happens after you get the publicity coverage is sometimes more important than the actual placement.

  8. Clients refuse to be flexible on their story angles.

  9. Clients get upset when the media coverage is not 100% accurate or not the kind of coverage that they wanted.

  10. Clients won’t change their schedules for the media.

This particular list was put together by an agency person, so it's a bit biased as to who is to blame on things... Having said that, there may be items missing on the agency side of the blame score sheet, but there's a lot of truth in what's in here, too...

Again, read the whole post here. It's very worth it...