Tuesday, May 8, 2007

Online Evangelism

A few years ago, creating customer evangelists was all the buzz. If you ask me, it still is the right thing to do. Only a handful of companies actually do it, but that's another story.

Now the Washington Post reports that companies are looking to the web for a place to let their evangelists flourish.

From customized M&Ms, to placing your own Cadillac story, to My Tivo Gets Me profiles, there are good, and bad efforts out there.

One thing is for sure, this is an effort that makes a lot sense. Have you been able to do this for your company or clients? Let me know.

By the way, the Washington Post gives credit to the "Will it Blend" campaign I mentioned in one of my very first posts. It's fun though, so here it is again. This is sheer brilliance...