Ignoring Strategy 2.0

Just read a good post over on a blog called OkDork. The post was called Top 5 Stupid Trends of Marketing 2.0, and Noah Kagen, the writer, made several good points. Ok, actually he makes one really good point and 4 sort of fun ones...

The one really important point is that Web 2.0, if you 're applying it to marketing, is just a tool. And like all good marketing tools it can be applied intelligently or it can be swung around like a monkey with a hammer.

He asks good questions like, "Do you need a blog." Everyone wants to rush to answer yes, and many more should have them than do, but everyone? Seriously?

Learn about tools, to be sure, but think about strategy first!