Monday, May 21, 2007

All sorts of "positioning" jokes

You know I love my Nintendo Wii. I admire how fun it is to play, but I also admire the business sense of the Nintendo folks who reinvented gaming while the Xbox and Playstation crowd were just switching it to Hi-Def (and charging $599 a pop). And I admire their positioning of it and how they marketed, as you saw in my earlier post, How We Marketed the Wii.

Now Wired magazine shows how the Wii can be positioned as a valid workout. Check out this chart:

  • Instead of 30 minutes of aerobics (242 calories), play 30 minutes of Wii Boxing (250 calories).
  • Instead of 15 minutes of sex (33 calories), play 7 minutes of Wii Tennis (46 calories).
Now, the first one seems to me to be a better idea than the second one, but this is a great positioning opportunity! (Pun sort of intended...) Videogames used to be the cause of obesity and now it can be part of the solution?!? Golden...

Have you tried the Wii? I'm telling you, you start sweating when you use it... I was sore for two days after my first try...