Friday, May 4, 2007

Child See, Child Do

I love good social marketing creative. Here's another one, from Australia. (A lot of good social marketing creative comes out of Australia, perhaps because they are willing to put more extreme commercials out than American censors would allow. This one, however, is only somewhat graphic.)

This spot is unusual, in that most social marketing is issue specific (i.e., AIDS, problem gambling, smoking cessation). This one is about all the negative things children will emulate if we're not careful about being a role model. From Child Friendly, in Australia. Enjoy.

Like a lot of great creative, this is taking something that happens (usually gradually and over time), and twisting it just enough to shock us by it's accuracy. Anyone know the agency that did this campaign?